Portfolio / Industry

Brick & Mortar

Retail, services & local business

Foot-traffic campaigns, Google Business Profile dominance, and community-first content.

Client Work

The Trap Music Museum

Rebuilt the site, dropped bounce rate from 40%+ to 18%, and ran ads hitting 20K impressions with 28% of clicks converting to group party bookings.

40%+ → 18%
Bounce rate
20K+
Ad impressions
150+
Website clicks
28%
Click → group booking

The Trap Music Museum needed a website that matched the energy of the experience. We rebuilt it from the ground up — sharper storytelling, cleaner navigation, and pages designed to keep visitors exploring instead of bouncing.

Bounce rate dropped from over 40% to 18%, with visitors spending significantly longer on the site. On the paid side, we ran targeted ads that hit 20K+ impressions and drove 150+ website clicks — 28% of which converted into booked group parties.

We boosted social media traffic in parallel, feeding the funnel with content that pushed visitors back to the new site and into the booking flow.

Trap Music Museum — previous website
Before — original Trap Music Museum site
Comic-style burst graphic used in social ads
Ad creative concept used across paid social

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